Medianet Görsel Tanıtım | Sales of the iconic dolls have been falling for nearly three
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Sales of the iconic dolls have been falling for nearly three

Sales of the iconic dolls have been falling for nearly three

canada goose sale black friday Mattel’s shares fell as much as 6 percent after the company said worldwide sales of Barbie dropped 21 percent in the third quarter ended Sept. 30. Sales of Fisher Price pre school toys fell 16 percent.Barbie made her debut in 1959, distinguishing herself in the mass market for dolls with her fashion model like figure.”Clearly we have work to do as we enter the fourth quarter,” Chief Executive Bryan Stockton said in a statement.Sales of the iconic dolls have been falling for nearly three years and Mattel’s other dolls such as Monster High and American Girl have failed to make up for Barbie’s fading charm.In 2009, Barbie held more than a quarter of the market share in the dolls accessories category in the United States, but that fell to 19.6 percent in 2013.Mattel, which was deposed by Denmark’s privately held Lego Group as the world’s largest toymaker by sales earlier this year, also reported a lower than expected quarterly profit.Sales of the Disney dolls made up for about 6 8 percent of Mattel’s sales, Needham Co analyst Sean McGowan told Reuters.The contract loss could pose a threat to Mattel’s near term margins as spends more on new doll launches and advertising, analysts said.HOLIDAY CHALLENGE Mattel’s weak Canada Goose Outlet quarterly results put it under pressure to put a halt to the fall in sales as it approaches the all important holiday season, when it makes about a third of its annual sales.During last year’s holiday season quarter, sales fell 6 percent, the company’s weakest performance since the 2008 financial crisis.Slideshow (2 Images)Early signs on holiday demand this year do not bode well for the company.Orders for Mattel’s products are Cheap Canada Goose further contracting, according to Piper Jaffray analyst Stephanie Wissink.”Shelf space appears to be consolidating, specifically in categories where Mattel once held dominant share,” canada goose outlet Cheap Canada Goose Wissink wrote in a note on Tuesday.Mattel’s net sales in the third quarter ended Sept. canada goose sale black friday

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